Decathlon entered China in 2003. By the end of 2014, it had spread to 115 malls in 51 cities across the country. In addition to the chain sports goods business, Decathlon Group provides support for the entire sports industry chain, provides a rich line of private label products, and is divided into 20 different name brands according to different sports categories. For beginners and professional athletes, Decathlon can provide sportswear, equipment and various creative sports products. The model controlled by the entire industry chain makes its products more cost-effective.